It started life back in 1921 when Gabrielle 'Coco' Chanel was already reigning over the Paris fashion world. Created with Russian perfumer to the Tsars, Ernest Beaux, the name for Chanel's first fragrance is said to come from her superstitious belief in the virtues of the number five. Apparently she picked the fifth sample presented to her by Beaux and the simple name stuck. It was the first time that a fashion house had created a perfume and it soon became a huge hit. At the same time, Chanel started to expand and go global launching a cosmetics line (in 1924) and a range of skincare products (in 1929).